Online Marketing Tips That Can Lead You to Success


Every part of your business plan is important but there will always be one that needs to put more effort with and it is the marketing plan. Behind every successful business comes an effective marketing plan. So, if you want to be successful in your business venture then you better provide well structured and effective marketing techniques. Now, just like your business plan, your marketing plan has many branches and every branch has many leafs. What I’m trying you say is, your marketing plan is like a tree with many branches which means it has many departments, and every branches has many leafs which means every department contains multiple tasks. If the branches of your tree doesn’t have leafs then it is considered a dead tree. In other words, your business is dead is your marketing plan fails. To avoid this trouble here are some online marketing tips that you should follow.

Understand What People Want

Every Internet users these days are looking for something new, knowledgeable, and of course attractive information. Now, if you are creating online marketing strategy for your small business then you should consider understanding what people want. Do plain text articles and blogs attract audiences? Maybe, if you have a catchy title in hand. However, if you really want to catch the people’s attention then you might want to include images in your posts. People are more likely to read blogs or content posts that contains attractive and relevant images.

Make Them Feel Special

It is given that getting more people to follow, like, and subscribe your social networks is difficult. You will need to put more effort on your social media marketing strategies in order to attract more people. However, it’s not always about reaching new people in order to be recognized. Sometimes it is best to let those few people who follow you to do the job for you. My point here is to make those few people feel special. Once you make them feel special they will become loyal to you and later on they will recommend you to others.

Be Confident

Being confident about your product or service is the most important factor when it comes to marketing. If you alone don’t have confident about your brand then don’t expect that you can build trust. Some say that confidence sells especially in social media. If you have full confidence about your product or service then you can easily engage to your audience and showcase your brand.

Every business owner need to put more effort on their marketing activities and good way to start it is by following these online marketing tips. Need more information about effective marketing strategies? Contact us now at.

Socratic SBC / Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase,

MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689


Three Important Factors to Consider When Creating Content


Running a business is difficult, sometimes it can even leave you no time to relax and chill. That is why businessmen are famously known as busy people. Now, when it comes to running a business, there are many things that need to be done in order to obtain success. One of these things is marketing. We all know that every business growth requires an effective marketing strategy. However, marketing these days has come into a whole new level. In fact, it has become easier especially for small business owners.

On the other hand, since marketing has become easier because of the availability of the Internet many entrepreneurs don’t know the true essence of marketing anymore. They tend to market their business by using pure promotional contents rather than creating creative marketing campaigns. Some even thought that the more promotional contents they posts the more they can generate sales. But the problem is they don’t and for that reason they think that content marketing or online marketing in general is just a waste of time.

What they don’t know is that content marketing is not just about creating and posting contents on different social media channels. You need to dig dipper for you to understand the true meaning and importance of content creation. Here are three important factors that you need to consider when creating content for your social media marketing activities.

Knowledge and Information

It is difficult to know if your contents will be liked by the readers or get noticed by your target audience. So, the best thing to do is think from the reader’s perspective. What would you like to read? What type of contents attracts you the most? What are you looking for when browsing your social media channels? Considering these factors will help you determine what to write on your contents. For example, majority of the people these days read contents that are new for them. They read contents that ensure knowledge and information that they don’t know yet. So, it is highly recommended to post knowledgeable and informative contents rather than pure and annoying promotional contents.

Fun and Entertainment

Aside from getting new knowledge and information, people also like contents that can entertain them and makes them laugh. However, make sure that your contents still have the value. In order to pull out this kind of content, you need to be creative enough and most importantly have a sense of humor.

Emotional and inspirational Value

Another factor to consider when creating contents is the emotional and inspirational value. Admit it, there will always be a time that you are in your serious mood in which you looking for an emotional or inspirational contents. So, it would be best to have a transition on your content posting. Consider those readers who love inspirational articles or blogs.

These are the three factors that you need to adapt on your content marketing activities. Put more effort on doing research for your content marketing campaigns. You can even get some advice from the experts just in case.

Need a lip on your content marketing campaigns? Contact us now at.

Roderick Hunnicut

Socratic SBC / Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase,

MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

Why Businesses Needs To Put More Effort in Marketing


A lot of people think that big companies don’t need to put too much effort on marketing anymore because they already build a brand that people will always remember. However, this thought is completely wrong. In fact, big companies are putting more effort on their marketing strategy not just to maintain their reputation but also to increase their sales by way of creating new and effective marketing strategies. Have you heard about the marketing campaign of the famous beverage company “Coca Cola”? They have launched their “Content 2020” campaign that shows their aims to double their sales on year 2020 by way of content marketing. This just prove that every business whether big or small should have a never ending marketing techniques in hand. You can watch it on YouTube.

On the other hand, small businesses just can’t afford this kind of expensive marketing campaign but it doesn’t mean they can’t make an effective one. All you need is an idea of what marketing techniques are effective and suitable these days. Then you put some originality and effort to make one. One great starting point for you is to get some for small business in the web. By doing research you can gather valuable information that can help you create an effective marketing strategy for your small business. Some of these marketing strategies are content marketing, visual marketing, blogging, and more.

As mentioned above, one of the most in demand marketing tool these days is content marketing. In fact, almost every business has their own content marketing strategies in hand. However, some just don’t get its true value and meaning. Content marketing is not just about creating content that promotes your business. It is all about how you can engage to your audience. If you might have noticed some companies are posting contents that are not related to their products. The point here is, you don’t need to promote your product on your contents instead use it as a tool to get noticed. Once you get a lot of attention these people will do the research themselves about your product.

Online marketing really has provided a lot of benefits to all businesses. It has now become a major element of every marketing plan. Now, if you are in need of help on creating marketing strategies to boost your online presence then Socratic SBC is the place to be. You can get a lot of ideas and valuable information on different aspects of online marketing.

Now that you know the importance of marketing for every business then for sure you will now put more effort on your marketing activities. Always remember that every successful business has an effective marketing strategy in hand.

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689