Are you looking for another social media platform to market your small business other than Facebook or Twitter? If so, then Instagram is probably the best choice to do so. Instagram is becoming more in demand as a small business marketing tool. But before anything else, let me give you brief information about Instagram.
Instagram is one of the many social media platforms available in the web these days. It allows all the users to share images and even videos with other followers. Just like some of the most popular social media platforms such as Facebook and Twitter, Instragram has millions of users and is free to use which makes it an easy and cost saving way to spread the word of your business to millions of people around the globe. In fact, there are over 200 million users of Instagram, and what makes it more amazing is that 75 million are using it in daily basis.
Now, if you find Instagram as a great tool to market your business but don’t know how and what to do then worry no more. Here are some effective marketing techniques that you can apply using your Instagram account.
Make a Brand
The very first thing that you should when creating an Instagram account for your small business is to make a brand. You need to personalize and brand your profile in order to make it credible. Make your business logo as your profile picture then provide little but valuable information about your business. This will give other Instagram users an easy way to recognize your business.
Connect it to your social media channels as well as to your website by adding its links to your profile. This way, you will be able to get more followers. For example, if you have plenty of followers in your Facebook account then make them follow you on Instagram as well. By connecting your Instagram account to your Facebook account, you will be able to see whose followers are using Instagram. In addition, if your Instagram and Facebook accounts are connected once you post images using Instagram it will automatically be posted to your Facebook as well making engagement to both platforms a lot easier.
Following is one way to engage with potential customers. However, it is not advisable to follow everyone. It is best to follow those people who share the same ideas and interest as yours. For sure you don’t want to follow those people who are not interested about your business right? In fact, it can even cost you trouble once these people don’t feel like giving nice comments about your posts. So, it is better to be cautious on following people.
These are just few marketing strategies to get you started on your Instagram venture. Considering these tips to your marketing strategy is a big yes. However, there are still many effective online marketing tips out these waiting for you. To get more of those tips contact us at.
Socratic SBC / Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase,
Office: (410) 344-7874
Fax: (202) 318-0689