Running a business is difficult, sometimes it can even leave you no time to relax and chill. That is why businessmen are famously known as busy people. Now, when it comes to running a business, there are many things that need to be done in order to obtain success. One of these things is marketing. We all know that every business growth requires an effective marketing strategy. However, marketing these days has come into a whole new level. In fact, it has become easier especially for small business owners.
On the other hand, since marketing has become easier because of the availability of the Internet many entrepreneurs don’t know the true essence of marketing anymore. They tend to market their business by using pure promotional contents rather than creating creative marketing campaigns. Some even thought that the more promotional contents they posts the more they can generate sales. But the problem is they don’t and for that reason they think that content marketing or online marketing in general is just a waste of time.
What they don’t know is that content marketing is not just about creating and posting contents on different social media channels. You need to dig dipper for you to understand the true meaning and importance of content creation. Here are three important factors that you need to consider when creating content for your social media marketing activities.
Knowledge and Information
It is difficult to know if your contents will be liked by the readers or get noticed by your target audience. So, the best thing to do is think from the reader’s perspective. What would you like to read? What type of contents attracts you the most? What are you looking for when browsing your social media channels? Considering these factors will help you determine what to write on your contents. For example, majority of the people these days read contents that are new for them. They read contents that ensure knowledge and information that they don’t know yet. So, it is highly recommended to post knowledgeable and informative contents rather than pure and annoying promotional contents.
Fun and Entertainment
Aside from getting new knowledge and information, people also like contents that can entertain them and makes them laugh. However, make sure that your contents still have the value. In order to pull out this kind of content, you need to be creative enough and most importantly have a sense of humor.
Emotional and inspirational Value
Another factor to consider when creating contents is the emotional and inspirational value. Admit it, there will always be a time that you are in your serious mood in which you looking for an emotional or inspirational contents. So, it would be best to have a transition on your content posting. Consider those readers who love inspirational articles or blogs.
These are the three factors that you need to adapt on your content marketing activities. Put more effort on doing research for your content marketing campaigns. You can even get some advice from the experts just in case.
Need a lip on your content marketing campaigns? Contact us now at.
Socratic SBC / Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase,
Office: (410) 344-7874
Fax: (202) 318-0689