Pinterest: A One of a Kind Marketing Instrument


Are you familiar with Pinterest? If you might not know, one of the most popular social media platforms these days is Pinterest. In general, Pinterest is a social media website that allows its users to “pin” different things or rather contents online. It works more like pinning all the things you love or things that interest you in a typical bulletin board, the only difference is that it works online. Pinterest also allows you to browse live feeds that shows different items that are being pinned by other users. Overall, it is a great place to find inspiration or discover ideas. Now, if you are an entrepreneur do you think Pinterest can benefit your small business? Can you use Pinterest as a marketing tool for your business just like Facebook? Well, the answers is simple. Yes!

These days, Pinterest is considered as one of the most effective social media marketing tools. So, if you want local business on social media then Pinterest could be the perfect place. Marketing your local business through Pinterest is probably the best decision you could ever done. It allows you to have a visual marketing which we all know is very effective on attracting people. Now, to help you get started here are some tips on how to use Pinterest as your marketing tool.

Provide Keywords

When creating a board title it is very helpful to include keywords. This will help your business get noticed easily. In addition, people can easily find your business if you provide keywords on your board titles. Moreover, always remember to select a category on every board you create to make it easier for people to find them as well as for Pinterest to recommend them.

Make Short, Relevant, and Interesting description

For every board you create you need to provide description. Now, we all know that most people who are looking for something will always check the description before anything else. So, you need to make sure that the description in your pins are short, relevant, and interesting.

Provide Relevant Links

The best thing about Pinterest being your marketing tool is that it allows you to add link to all your pins. It could be your website’s link, blogs, or other social media accounts.

Sharing Boards and Pins on other social media networks

If Twitter has tweet so as Pinterest. If you want to extend your reach of audience then you can always tweet your pins and share it to your other social media channels. However, make sure to share it in a channel that’s relevant to your pin.

Knowing these tips will surely help you on your way to market your business through Pinterest. There’s still many forms of marketing tools available in the web. You just need to discover them and get the best out of it. For more social media marketing tips contact us at.

Roderick Hunnicut

Socratic SBC / Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase,

MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689


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