Understanding the Importance of Marketing

small business goals

Running a business is like driving a car. If you ran out of fuel then you will not be able to reach your destination. Just like in business, if you don’t get customers then you will not reach your goals. Now, in order to have a sustainable business, you will need to attract and retain customers. However, it’s not that simple to get customers for you business. You can’t just start a business and expect that people will walk in and buy your products or services. You will need to create a marketing plan so that you can attract and retain customers for your business.

On the other hand, a lot of small business these days doesn’t know the importance of marketing. In fact, some of them think that marketing is just another costly advertising campaign. Now, if you have this kind of thinking then you will never have a sustainable business. I can even say that you won’t last a month or two if you don’t understand the importance of marketing. So, if you don’t want your business goes to waste then marketing should be in your priority list. As you continue reading you will understand the importance of marketing plan for your business.

Marketing is the key factor to understand the competition, how to become different, reach your target audience, determine their needs and wants, attract potential customers, and generate sales.  For example, you are running a small business in your local area. In order to reach your target audience you will need to create flyers, signage, and radio or TV advertisement. This way, you will be able to attract potential customers for your business and later on generate sales. In addition, if you want to attract customers you need to make sure that your way of advertising is unique, original and explains why you’re different from the competition.

However, if you don’t have enough funds to do such marketing strategy then online marketing is the best alternative for you. You don’t have to worry even if you don’t have much knowledge on how online marketing works. All you need is to do is search for some online marketing tips in the web or get a consultation from the experts. Moreover, there are hundreds of platforms in the web that you can use to get you started with your small business marketing. This includes social media platforms like Facebook, Twitter, LinkedIn, Pinterest, and more. You can even create your own website for your business. This will serve as your business brand and store in the World Wide Web.

This is just a portion of how important is marketing for all businesses whether big or small. If you wish to get more information about all the aspect of marketing just visit Socratic SBC or contact us at:

Roderick Hunnicut

Socratic SBC / Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase,

MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689




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