For small businesses it is important to establish online presence on social media sites, this is easy, effective and free. We all know how important this is for small business to be on social media sites such as Facebook, Twitter, Google+, LinkedIn, Google Places and many more. It is easy to sign up and start a business page on social media, the hardest part is how to truly engage and interact on social media to build up strong brand reputation. Here are some of the few things you need to know on how you can engage with new and old customers on your social media sites.
How to properly post image on social media
It has been proven that posting status with image or blog posts with image on social media is more attractive than just plain text. But how to properly post image on social media is also important to know. While on Twitter it is as easy as posting text update, but if you need to have back links to your website you need to be a little more creative by first saving your image with document name which is relevant to your brand, then upload it on social media with interesting text and do not forget to add your URL, you can either shorten it if you have a longer text as Twitter allows only 140 characters, for Facebook and Google+ you can add the link through caption or you can add it below your text.
Facebook offers you 3 different ways to promote your content; you can either use link post, posts with image and post with image/Video. Try to use these 3 different types of postings as a test and see which one if better and which one gets more attention. The same way with Google+/.
How to engage with your potential customers on social media
Social media is a great way to meet your potential customers and notify them about your promotions, discounts and sales. Here are some ways you can engage with your customers.
- Catchy Headlines
Catchy headlines is important to catch your followers attention, you can use the headline to ask questions that either relates to your new blog posts or promotion or current trend that interests them. If you posts include a list, you can ask your followers if they agree with certain item on the list and you can then add a link to a post in order for them to answer the question.
- Ensure your posts has good contents
While photos and contests attract people to click on your links, quality contents are what keeps a person pursuing your site and becoming a repeat customer. Make sure that your social media posts are filled with compelling contents related to your niche. Choosing effective keywords and educating yourself on the new Panda update are valuable SEO purposes.
- Focus on your social presence
While you likely know basic characteristics of our customer base like age, range, you may not know which social media networks they use the most, which you can get a better idea if thorough focus group search is done, you are more likely to attract more customers and engage existing ones with this type of targeted messages.
Respond to your customers in timely manner, people like receiving response from their comments on your website and social media profiles. When you response quickly people would likely remember their initial comment and feels that you value their feedback enough to respond to them.