In the last couple of years, businesses have realized the importance of creating and distributing fresh and unique contents. Content marketing can be so much more today than 10 years ago, with all the tweets, retweets, share, pins and likes have played their part on content marketing and online business branding.
Building relationship with your customers through your contents
There is no question about the contents efficacy to online marketing; it is also a way to create trusting and long term relationship with your customers. On the other hand it is also a way to let your potential customer measure your expertise and knowledge around your niche especially about the way you do your business.
Modern day advertising
Modern day advertising means using multiple channels, you do not have to hire a big brand marketing service/company to publish your content through different marketing channels. You can start with just YouTube, website, blog and social media sites. You can start with almost anything like Press release, ebook, photo sharing with a link to your post or even video tutorial and many more.
Establish brand leadership
Does your small business have a goal of putting out contents on the internet? When you have a goal for your content marketing you will not have any problems in coming up with content ideas to share to your target market. With proper sharing of your contents you can established brand leadership, here are few essential leadership skills for content marketing:
- Ability to find compelling story angles
- Great story telling ability
- Social clout
- Distinctive personality
If you are born with these tools at your disposal or somehow developed these skills your business already have the potential and probably one of the most prolific leaders in your industry.