Avoid Errors when Building your Company’s Online Presence

Business taking is never an easy responsibility but at the same time it is promising. This is the hold reason why many would still take a shot to what they known as a roadway towards a sustainable future. There are possibly hundreds to thousands ways how a business can be advertised effectively however without planning things might shaken up.


In the age of technology it is very important to create online presence for your company. While others are into giving out tips for social media marketing, listed below are common errors that you have to take note when building your online business.


Having too much Unnecessary Profiles

online presence

The common misperception for businesses built online is that they thought having limitless posted profiles will ensure increasing revenues. This is social media marketing indeed but using accounts from infamous social networking sites would only result to wasted time.

  • Research on top 5 to 10 social media accounts that are widely used by internet surfers. These mediums will help your business become famous effortlessly.
  • The tendency of having too many accounts is that you will lose track of the other important accounts because you spend too much time updating each of your profile online.


Not being able to reply on Inquiries


Businessmen nowadays used social media marketing as a perfect way to receive faster responses. Every question from a prospective client may or may not open an opportunity. If your social media account is not responsive to questions then missed out deals will be expected. Turning that connection to possible conversion and closing deal is a moment you shouldn’t miss.

  • Small and big scale consumers these days already have social media accounts and they are in a lookout to dedicated customer service support.  There are hundreds of competitors that may grab the opportunity faster than you are.


Never Allowing Online Expansion

business expansion

Gaining massive amount of followers in a short span of time does not guarantee a successful social media marketing. That is why never fail to remember that no matter how quick responses your account gets still you have to be consistent in your posts. Current strategy may not be effective the following days to come so a backup written in your marketing plan is highly suggested.


Not knowing how to Create Engaging Posts

Social media marketing is always about providing platform to start and carry over smooth conversation online. Engaging posts are the ones that encourage audiences and allow them to be involved in two way conversation. Random thoughts that make no sense to the audience are wasted post and a wasted opportunity too. Researching on what posts relevant to your niche that will trigger engagement to your audiences is the best start off.


Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689




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