Your online marketing campaign can be done a lot easier with the right tools to use. On the previous article of “Must have marketing tools to increase your productivity part 1” a few marketing tools are mentioned on how to help you maintain your relationship with your audience and how you can easily access all your marketing campaign all at once. On this article, we will discuss further the tools that every small business marketers should have.
Visual content tools for small businesses
Infographics are one of the most known visual marketing campaigns today; this is a great way to show your target audience why your products and services can give them what they need visually! But never ever use powerpoint to create an infograph, here are some great infoprgraphic programs intended for visual contents:
Piktochart is a great little program that can help you make an inforgraph fast and easy, with their great tools and design worthy pre made inforgraphic, which is editable in so many ways.
Prezl is also a great visual content tool, with cool presentation application which runs on the cloud. If you want to write about engaging on social media, information about social media this is a great tool to use.
Visually is also great but limited with the editing part and saving your work, but if you want to invest or buy the premium version this is also a great tool to use for visual content.
Organizing Contacts, prospects and team
Organize all your facebook, twitter, linkedin and other contacts all in one place. This is great for small business who has expanded their network and contacts, to keep track of your contacts keep them in one place online and organize them into categories.
Flexadex is a great way to to store all your important contact and business card online, you can look up the information wherever you are by logging in to the software. Passpack is great for managing your blogs; social media accounts passwords, instead of keeping a note of the different passwords for your accounts online, you can save all your passwords on Passpack. If you should have a lot of to-do lists Evernote is a great tool to complete your to-dos as this can also be downloaded as an app to your smart phones and you can enable alarm for each reminder you have.
Online business tools that is easy to share and edit
Never underestimate the power of Google apps, because you will need this as soon as you have expanded your small business and have multiple accounts and team to manage. Create a work space in Google to manage your client’s requests, reminders, and team management. Here are the things you need to have using Google apps
- Google alerts
It is important to get the newest topics sent to your email; Google alert is handy simple tool that can send you the most recent news, blogs and image alert to straight to your email. This is pretty efficient tool knowing what topic is popular online.
- Google analytics
Every business are advised to set up their Google analytics, this tool is responsible for monitoring results of your website visitors online and where most traffic comes from. The graphic view of your visitors is very helpful; you can focus on how to capitalize on the actions where it is needed the most.
- Google Calendar
This is a great tool to keep track of important events in your firm and your family events, the Google calendar can also be sent as invitation to your clients or team members. The best part of the Google Calendar is you can organize your calendar, by color coding.
Other useful Google apps are Google Insight, Google apps for Business which is integrated with Google Drive to store your files, personalized or business Gmail, Google sites which is a web development tool, and for private forum you can use Google Groups.
- How to Display Alternate Calendar in Google Calendar (maketecheasier.com)
- 17 Online Marketing Tools to Boost Productivity and Make Your Life Easier (hirenpatelecommerce.wordpress.com)
- 25 Ways to Use Google (That You’ve Never Heard Of) (rasmussen.edu)