Word Of Mouth Marketing Tips

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We all know that social media is rapidly becoming more popular and has been considered as the best place to market a business nowadays. For small businesses, social media really is a big advantage. Some of them can’t even think of any effective and cost saving marketing techniques for their small business other than social media marketing. However, what most small business owners don’t know is that the word of mouth marketing is also a great way to market their small business. If you might not know, word of mouth marketing is a type of marketing strategy in which you will focus more on satisfying and treating your current customers like a boss in return for them to spread the word of your business to other people.

What makes word of mouth marketing a great tool to market your business is that it is very effective. For example, treating your customers like a boss by giving them the best service and product you can offer will make them feel satisfied. Once your customers feel satisfied they will for sure tell other people about their experience. This is where word of mouth marketing takes place. There will be a continuous recommendation of your product or service once you make your customers satisfied. This will then result into more customers and sales. Now, if you think that you word of mouth marketing is what you need to boost your small business marketing efforts then here are few effective word of mouth marketing strategies that you should consider.

Makes sure to provide a sharable founding story

Aside from satisfying your customers with your product or service, it is also necessary to provide a sharable founding story of your business. People like to share nice and inspirational story of a successful business. This alone is very effective on making your customers share your business to other people.

Treat your customers like a boss

A lot of small business owners are forgetting the importance of keeping their current or regular customers. This is because they focus more on making new offers or deals for new customers. What they don’t know is that making your customers loyal to you is the best word of mouth marketing strategy. As stated above, one of the best word of mouth strategies is to treat your customers like a boss. Once they feel well treated, they will then become loyal to you and later on refer or recommend your business to other people.

These are just two of the most effective word of mouth strategies that you should apply to your small business. Yes, social media marketing is a great way to market a business but it is better to collaborate it with word of mouth marketing. This will surely pay off your marketing efforts.

For more offline and online marketing tips visit Socratic SBC or contact us now at.

Socratic SBC / Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase,

MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

http://www.socraticsbc.com

Instagram Tips for Small Business

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Are you looking for another social media platform to market your small business other than Facebook or Twitter? If so, then Instagram is probably the best choice to do so. Instagram is becoming more in demand as a small business marketing tool. But before anything else, let me give you brief information about Instagram.

Instagram is one of the many social media platforms available in the web these days. It allows all the users to share images and even videos with other followers. Just like some of the most popular social media platforms such as Facebook and Twitter, Instragram has millions of users and is free to use which makes it an easy and cost saving way to spread the word of your business to millions of people around the globe. In fact, there are over 200 million users of Instagram, and what makes it more amazing is that 75 million are using it in daily basis.

Now, if you find Instagram as a great tool to market your business but don’t know how and what to do then worry no more. Here are some effective marketing techniques that you can apply using your Instagram account.

Make a Brand

The very first thing that you should when creating an Instagram account for your small business is to make a brand. You need to personalize and brand your profile in order to make it credible. Make your business logo as your profile picture then provide little but valuable information about your business. This will give other Instagram users an easy way to recognize your business.

Get Followers

Connect it to your social media channels as well as to your website by adding its links to your profile. This way, you will be able to get more followers. For example, if you have plenty of followers in your Facebook account then make them follow you on Instagram as well. By connecting your Instagram account to your Facebook account, you will be able to see whose followers are using Instagram. In addition, if your Instagram and Facebook accounts are connected once you post images using Instagram it will automatically be posted to your Facebook as well making engagement to both platforms a lot easier.

Follow People

Following is one way to engage with potential customers. However, it is not advisable to follow everyone. It is best to follow those people who share the same ideas and interest as yours. For sure you don’t want to follow those people who are not interested about your business right? In fact, it can even cost you trouble once these people don’t feel like giving nice comments about your posts. So, it is better to be cautious on following people.

These are just few marketing strategies to get you started on your Instagram venture. Considering these tips to your marketing strategy is a big yes. However, there are still many effective online marketing tips out these waiting for you. To get more of those tips contact us at.

Socratic SBC / Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase,

MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

http://www.socraticsbc.com

Valuable Tips for your Social media marketing efforts

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Every entrepreneur knows that social media is a great place to market their business. Knowing all the surveys, studies, and reports about the effectiveness of social media marketing no wonder why all of us has an idea of the importance of social media for business. However, even with all those reports and having the idea of its effectiveness some marketers or entrepreneurs still don’t know the best way to use social media marketing for small business. Yes, social media marketing can boost your online presence and can increase sales but in order to do so you need to understand the tools and strategies on how to use it properly. Here are some valuable tips to help you understand how to use social media marketing effectively.

Brand Recognition

By using popular social media sites such as Facebook, Twitter, Pinterest, LinkedIn, etc. to post your content you will be able to increase your brand recognition. You goal is to make your brand noticed by the users so you need to be accessible and catchy. Use all your resources to create a presence on your social media channels and in return people will recognize you more.

Brand Loyalty

According to a report, there are over 53 percent of users in the U.S that are more loyal to the brands that they follow. So, for you to obtain this loyalty you need to connect with your audience, engage with them and build a relationship using social media networks.

Obtain Customers

Social media sites have millions of users and for that reason why it is the best way to connect with a large number or audience for your business. As stated above, you can reach a large number of audiences on social media. Now, if you were able to successfully connect with your target audience then you will have a big chance of getting followers. This in return results into interacting with potential customers. The question is, how will you be able to convert those followers into customers? The answer is simple, make sure that you provide informative and relevant contents.

Search engine Rankings

It is given that blogging, tags, and providing Meta descriptions are the common means to increase search engine ranking but is it enough? If you might not know, social media is also a great tool to increase your search engine ranking. With a proper usage of links and tag to each and every contents you post will be able to increase your relevance and showcase your credibility.

These tips will not only help you boost your online presence, it will also help you build your brand, increase traffic and conversion. So, if you are using social media marketing for small business but don’t know how to use it effectively then please feel free to contact us at.

Socratic SBC / Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase,

MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

http://www.socraticsbc.com