We all know that social media is rapidly becoming more popular and has been considered as the best place to market a business nowadays. For small businesses, social media really is a big advantage. Some of them can’t even think of any effective and cost saving marketing techniques for their small business other than social media marketing. However, what most small business owners don’t know is that the word of mouth marketing is also a great way to market their small business. If you might not know, word of mouth marketing is a type of marketing strategy in which you will focus more on satisfying and treating your current customers like a boss in return for them to spread the word of your business to other people.
What makes word of mouth marketing a great tool to market your business is that it is very effective. For example, treating your customers like a boss by giving them the best service and product you can offer will make them feel satisfied. Once your customers feel satisfied they will for sure tell other people about their experience. This is where word of mouth marketing takes place. There will be a continuous recommendation of your product or service once you make your customers satisfied. This will then result into more customers and sales. Now, if you think that you word of mouth marketing is what you need to boost your small business marketing efforts then here are few effective word of mouth marketing strategies that you should consider.
Makes sure to provide a sharable founding story
Aside from satisfying your customers with your product or service, it is also necessary to provide a sharable founding story of your business. People like to share nice and inspirational story of a successful business. This alone is very effective on making your customers share your business to other people.
Treat your customers like a boss
A lot of small business owners are forgetting the importance of keeping their current or regular customers. This is because they focus more on making new offers or deals for new customers. What they don’t know is that making your customers loyal to you is the best word of mouth marketing strategy. As stated above, one of the best word of mouth strategies is to treat your customers like a boss. Once they feel well treated, they will then become loyal to you and later on refer or recommend your business to other people.
These are just two of the most effective word of mouth strategies that you should apply to your small business. Yes, social media marketing is a great way to market a business but it is better to collaborate it with word of mouth marketing. This will surely pay off your marketing efforts.
For more offline and online marketing tips visit Socratic SBC or contact us now at.
Socratic SBC / Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase,
Office: (410) 344-7874
Fax: (202) 318-0689